January 28, 2021
Saturday, April 16, 2016
New marketing brand’s first creative campaign touts Florida’s “Boundless” Opportunities for Business
TALLAHASSEE, Fla. (Jan. 29, 2016)– Enterprise Florida (EFI), the principal economic development organization for the state, announced today the launch of a new global branding initiative. The new branding campaign, “Florida – The Future is Here,” targets national and international business decision makers, site consultants and existing Florida business leaders and residents.
In the highly competitive environment of economic development, the new identity serves as a call to action to business leaders interested in starting, growing or relocating their businesses in Florida, and instills a sense of pride in what the state offers to existing business owners and residents.
反映佛罗里达州的实力作为商业的家园,“佛罗里达 - 未来在这里”鼓励人们通过揭露先入为主观点的故事和图像以新的和更现实的方式看到国家。佛罗里达州是世界级基础设施,全球访问和受过高等教育的劳动力的乐观,创新,原创和富有想象力。这加强了佛罗里达作为增长和灵感的地方,表明了未来现在,未来在佛罗里达州。
“Florida is the best state in the nation to do business,” said Bill Johnson, Florida Secretary of Commerce and president & CEO of EFI. “The state has a great business story and this campaign will allow us to tell that story in a way Florida never has. We are excited to share the state’s competitive advantages and let business leaders and decision makers around the world know that the future of business is in Florida.”
为了告诉佛罗里达州的故事,EFI已经推出了品牌的第一个创意竞选活动 - “无限” - 设定佛罗里达州的首要主题,佛罗里达州是企业需要蓬勃发展的资源和态度。通过佛罗里达州的关键资产的图像,该活动为最前沿带来了几个无限的机会。其他广告系列设计元素反映了无限的乐观,潜在,自由和可能性。
The branding effort, developed by Jacksonville-based St. John & Partners, will be introduced to audiences in state, nationally and internationally through an omni-channel marketing and public relations platform. The $10 million advertising campaign is set to run in national and international print, online, television and radio outlets.
The first campaign advertisements begin running today using various out-of-home elements in key Florida markets with plans for expansion beyond the state in spring. The launch package is accompanied by a new microsite,FloridaTheFutureisHere.com, with brand details and campaign creative and multimedia components, as well as storytelling, public relations, social media and special event elements.
Added Jeff McCurry, president and chief operating officer of St. John & Partners, “Our team has worked closely with the staff and partners of Enterprise Florida to lay the groundwork for this branding effort – a platform that reflects the rational and emotional aspects of site selection. We look forward to telling the detailed story of Florida’s readiness for, and commitment to, business growth across a range of marketing channels reaching domestic and international audiences.”
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