ITProTV

有人如何从运输行业工作八年到创造百万美元信息技术培训平台？betway精装版苹果询问Itprotv的首席执行官Tim扫帚。

“我始于卡车终端，然后致力于销售和运营管理，”扫帚说。“我从Lakeland到Tampa，到杰克逊维尔，到夏洛特到西掌并回到杰克逊维尔。在下次晋升，我的妻子丹尼斯不想搬家。“

Denise noticed Tim enjoyed watching a man on a cable channel called Tech TV. “Leo Laporte,” Broom said. “I watched him every day doing stuff with computers. I had a passion for what was happening within the PC world.” With Denise’s full support, Tim quit his job in 1999 and started as a career student working toward his Microsoft Certified Solutions Expert (MCSE) certification.

If I had to create this in Silicon Valley… payroll, my rent, my production costs and my taxes – it would be unbearable,” Broom said. “It is much easier to fly subject matter experts in for a week to create courses than it is to build this business elsewhere. For that, I will always stay in Gainesville.

By the end of 2000, he had the opportunity to open a training center as part of the franchise network called New Horizons Computer Learning Centers in Gainesville, Florida. The North Florida center provided training and certification classes on the latest information technologies for companies and individuals, for professionals and new learners.

多年来，传统的教练主导培训（倾斜）开始发展到同步Web基础，学生不必与教练的同一地点 - 他们可以从家里或办公室学习。当时的技术没有包含视频，使其成为一个音频网络研讨会。“我们没有那样;我们知道它可能会更好，“扫帚说。

Enhancing the Learning Process

扫帚与加拿大供应商合作，将高质量的流媒体视频注入到Adobe Connect，为实时在线学习创建了一个来源。Adobe，对他们所看到的内容印象深刻，写了一篇关于电子教学的白皮书，在学习和技术世界的地图上，将扫帚和北佛罗里达州的新扫帚和新的视野给了一篇白皮书。

Broom saw a rise in interest and over the years, he began creating video content that could be sold. By parting from the franchise, his focus turned to ITProTV. “When we decided to launch as a subscription, there were platforms such as Lynda.com and Pluralsight, but none of these companies concentrated on the IT space – where our DNA is,” Broom explained.

作为广告努力，扫帚从2000年转向了他的原始启示。Laporte创建了一个在技术（Twit.tv）的视频播客。扫帚前往加利福尼亚州与Laporte会面，并分享他带来的空间。“他买入我们，”扫帚说。“他把手放在我们身边，说：”我会帮助你们。“这可能是当时为我们的最佳营销，因为他的观众是理想的。他们倾向于我们。“

第一年，ITPROTV在订阅中销售100万美元。在第二年，它打破了300万美元。第三年销售额为570万美元，今年预计将超过900万美元。

建立内容创作者的强大

The ten full-time subject matter experts (SME) at ITProTV each have a different area of expertise to help create new video content daily. Additionally, Broom brought in roughly 50 guest SME this year from across the country for content collaboration. “If I had to create this in Silicon Valley… payroll, my rent, my production costs and my taxes – it would be unbearable,” Broom said. “It is much easier to fly subject matter experts in for a week to create courses than it is to build this business elsewhere. For that, I will always stay in Gainesville.”

In the beginning, ITProTV shared a 10,000-square-foot space with New Horizons in Gainesville. As the staff grew, space became tight. Broom purchased a 28,000-square-foot building nearby, expanding from two to five studios. With the additional space, ITProTV produces more than 20 videos a day. “That is what I believe is one of our competitive advantages: We are a content-creating engine,” Broom said.

In fact, it is one of six core values: Create effective content daily, work with honor, willingly face challenges with optimism, exude passion with personality, exist for members, and produce excellence through quality, innovation and imagination.

会议还有一个聊天室,鼓励参与ment and conversation. “We believe in our purpose of empowering the world through engaged learning,” Broom said. “One of the benefits of students being in a traditional classroom is when the student next to you asks a question that you have not thought of yet. We get similar results from the chat room, but better with the advantages of having video on demand.”

ITPROTV成员资格在超过170个国家的大约80,000名成员。标准成员每月为57美元，可访问其在线内容库和与课程主机的实时聊天。保费会员资格为每月87.50美元，客户可以访问虚拟学习实验室和实践考试进行认证。一些与公司的许可证一起加入，例如苏格兰，联邦调查局，美国宇航局和空军，或大学，包括哈佛大学，麻省理工学院，斯坦福和凤凰大学。此外，视频可通过Amazon Video Direct和Amazon Prime成员资格来使用亚马逊客户。

“在今天的环境中，技术迅速变化，”扫帚说。“一个很好的ITPRO总是在学习;但是，IT工作人员负责长时间工作。没有很多学习的机会。如果您在学习中投入有限的时间，您希望得到您尽快支付的内容。这就是我们提供的 - 我们提供完整，新的和更新的内容，以获得很大的价值。“

Affording Members the Opportunity to Grow

与扫帚一样多，专注于向客户提供价值，他的员工的满意度先是。“你必须照顾你的团队，”扫帚说。“你听到许多企业主人说客户是第一，但在ITPROTV，我们的员工是第一名。快乐的员工将照顾客户。快乐的客户通过继续购买来照顾公司。“

With a focus on company culture, Broom created an environment where it is safe to make mistakes. “I want a lot of little mistakes to prevent the big mistakes, a culture of always trying new things,” Broom said. “It is ok to fail – we embrace it, we encourage it, we grow from it.”

Broom developed this outlook while working with his New Horizons franchise. “I made many mistakes,” Broom said. “One day, I decided to stop learning from my mistakes and learn from other people’s mistakes. When you adopt that practice, you become a student of learning in all aspects of life. I became a better leader, husband, father and friend.”

One of the driving forces in Broom’s entrepreneurial journey is seeing himself in many of the ITProTV members. “I am just a kid from Lakeland who worked in the trucking business, but when I started to learn about Information Technology, my life began to change for the better,” Broom said. “That is what inspires me to inspire others to get into IT: to help them continue to grow their skill level and income. If I can do it, anyone can.”

Broom has done a lot of research, traveling and talking across the industry to expand ITProTV. “We follow our gut for things that we like, things that are in the industry that our customers might not even know they need,” Broom said. “Being able to bring that to our members, to improve and empower them, I think that certainly fills our gas tank. Above all, we want to help people succeed.”