Hell’s Bay Boatworks
Competitive边缘,具有聚焦的“家庭”价值
Hell’s Bay Boatworks
走进Titusville的地狱湾船厂就像踩到了各种各样的旅馆。在接待区,船上的船上的数百人的人,船上的孩子,船上的狗和渔民 - 很多渔民 - 被占用到墙上。有些人伴随着个人信函,感谢上尉。克里斯彼得森为“我拥有的最好的船”和“没有逃脱的图片”的故事(和图像)。
当地地狱湾船厂总统和他的妻子温迪副总裁彼得森和他的妻子温迪决定购买破产公司并将其带回生机。这样做意味着做出一些困难的财务决策,但他们觉得他们无法妥协的一件事就是让事情正确。
“We create videos that inspire people and build strong brand connections. We want the viewer to feel something when watching our commercials or documentaries.”
许多客户在破产过程中丢失了船舶订单的存款,彼得逊知道他需要他们的信任前进。“我们联系了每个客户,并同意如果他们继续订单,请同意兑现他们的存款,”他说。大多数人同意,很快这一消息正在通过划船社区漂流。该行动使Petersons的声誉巩固了商家主人,并推出了忠诚的客户,他们只会考虑通过地狱的湾船厂购买浅水小船。
“这些人,”彼得森说指向图片墙,“他们是我们的家人。我们知道他们,我们社交和生活在他们的社区中,我们欠他们最好的我们可以提供。“
旧学校价值观,旧世界技巧
Old school honesty and decency are part of the company culture, where the atmosphere is relaxed and boats are made to the exact specifications determined by Peterson and his designers.
“We don’t invite our customers to point out a model in a catalog,” Peterson said, “we talk to them, ask them what they need, what they want, where they want to fish, who will be on the boat with them.”
The 14 employees build 100 of the shallow water boats annually, with design specifications for many of the boats measured and mapped out on the production floor. “This way, we can get it to scale correctly as the client wants,” said Peterson.
考虑到草案,重量,钓鱼者的需求和船的电机 - 由于地狱的湾船是定制的,客户可以选择任何电机使它们最开心,构建过程围绕着。
员工在陈列室后面的生产湾工作,塑料的味道和刨花的灰尘在空中。在构建船塞(类似于蜡成型)后,船在完成之前通过不同的构建阶段移动。
创新卓越
地狱的海湾具有一个恒定的改进计划,一个允许设计和处理灵活性,因此每个都可以根据需要更改。地狱湾拥有船体设计和通风隧道的专利,并在层压技术中引出了途径。它们是第一个结合使用Crestapol树脂和Innegra纤维的用途(基于聚丙烯的纤维,当编织时可用作碳纤维或玻璃纤维)以产生非常轻质和极其耐用的复合结构,该结构已经适用于式一个racecars。
Supporting Entrepreneurs
Steve Hobbs, 25, a recent grad from the UCF School of Business, is listening to loud rock music as he vacuum infuses the surface of a boat. He started as an intern a few years back and intends to work in every build phase so he can learn the business from the ground up.
“And then, I want Chris’ seat. I want to run this company and I have to learn everything I can about it to do that,” said Hobbs, who majored in entrepreneurial studies.
“为什么不,”彼得森说,清楚地惊讶。“这个孩子想要我的工作;我会准备好让它走下去,然后我可以整天乘坐其中一个船只和鱼。“
生长和鳄鱼LED
Seems like the approach is working. In 2016, the company was listed as a GrowFL Florida Company to Watch honoree, alongside other Central Florida notable companies Pegasus Transportation and TerraCom Direct.
Hell’s Bay Boatworks also has received kudos from Peterson’s alma matter, the University of Florida. The Gator100, sponsored by the University of Florida, the Warrington College of Business Administration and the Center for Entrepreneurship & Innovation (CEI), celebrates the achievements of leading UF alumni entrepreneurs around the world. The Gator100 ranks the 100 fastest-growing, Gator-owned or Gator-led businesses each year.
向前付款
Peterson values the knowledge he has been able to glean from mentors and entrepreneurs that have helped him along his business journey. So, giving back is as much a part of the company plan as budgeting, human resources or scheduling.
Each year since 2014, Hell’s Bay participates in an entrepreneurship program through UF’s Center for Entrepreneurship & Innovation that provides support to disabled veterans who are starting new businesses. “It’s a terrific way to share our experiences and stories with up and coming business owners,” he said.
彼得森也在一些保护板上,并为他们提供以下能力:
佛罗里达董事会成员沿海保护协会副总裁,Guy Harvey Ocean Fundbonefish和Tarpon Trustnernational代表
国际游戏渔业协会
他的愤怒rises when he speaks about water conservation. “There is so much misunderstood about it,” he said, “most people think the bulk of damage is being done by lawn runoff, but really, it’s the antiquated septic systems that are leaking into the lagoon causing the most damage, and it’s much further away than just in close proximity to our waterways,” he said.
彼得森设想了一个类似于奥兰多湿地公园的解决方案,湿地社区从再生水中消除了剩余的营养素,如氮和磷,在沉积回到圣约翰河之前,基本上擦洗它。
“We’ve got to do more about it,” he said.
新船,相同的水域
品牌努力将继续发展,因为彼得森和他的团队看看传达他们工艺品的船的“生活方式”信息。
饱和度是担心的,因为浅水垂钓者在考虑新的购买时,浅水钓鱼者几乎只转动到地狱船坞。为了解决这个问题,并吸引新客户,彼得森和他的船员最近增加了24英尺的estero,他们生产的最大。
从开始完成,包括船/电机/拖车,estero是110,000美元。当然,定制油漆,室内设计应用,Bimini船上 - 所有额外的。
但是,彼得森看到了增长室。“这可以是渔民的船,但也可以为任何想要制作船只的任何人都可以配置为满足任何娱乐船只或运动员的需求。什么是可能的,任何事情都是可行的。“
对于那个陈述,也许很清楚为什么地狱的湾船厂继续创新和吸引新的客户:任何事情都是可能的。
地狱的湾船厂位于Titusville的1520岁的Chaffee Driver。有关更多信息,请致电321-383-8223或在线访问www.hellsbayboatworks.com。