An American Original: How Tervis Grew from State Secret to National Treasure
一世t was created in the same year as the bikini, Tupperware containers, and the microwave oven. Yes, we’re talking about Tervis tumblers.
Tervis Tumbler Quenches its Thirst for Success from Florida
在1946年由Frank Cotter和G.·哈默特戴维斯在底特律发明，Tervis Tumblers和剩菜一样。然而，当这些标志性的绝缘翻转者击中市场时，询问普通人，您可能会听到一年的时间更接近我们现在的那个。所以发生了什么事？
Third-generation owner, Rogan Donelly, says it best: “Our products have not changed throughout the years. Our rise in popularity? Awareness.” In the last 20 years, Tervis tumblers have transitioned from local specialty item to large- scale phenomenon, mainly due to the variety of specialized decals displayed between the two tumbler walls. In addition to the tumbler’s no-sweat technology, customization remains the company’s largest differentiator. “Many companies require high minimums for custom products,” said Donelly. “We have the capacity to create as little as one.” The scale borders on microscopic, but it’s a business risk that has paid off, expanding the Tervis customer base to effectively include anyone. But choosing the right manufacturing location was crucial. Without the right mix of pro-business attitudes, cost- effective infrastructure and workforce talent, it would have defied the laws of profitability to offer the deep level of customization that sets Tervis apart from the competition. Luckily for Tervis, one state fit the bill: Florida.
图标的历史
Tervis Tumblers可能出生于底特律，但它们的形成岁月是佛罗里达州。Donelly的祖父John C. Winslow，在20世纪60年代购买了Potter和Davis的产品权利。此后不久，制造业务和Tervis公司总部被佛罗里达州弗莱尼斯拂去了Osprey，加入了Winslow已经开始的其他几个制造商家的行列。“他所有的企业都分享了相同的属性 - 高质量，功能，美式制品，”唐梅利地反映出来。在未来几十年的几十年中，生产和销售仍然稳定，直到主要的许可交易推进Tervis Tumblers进入消费品的新梯队。“1995年，我们获得了大学竞技CLC的第一个许可证，”唐梅利说，迄今为止仍然是该公司最大的许可交易。2008年，与床浴的伙伴关系，除了增加另一个曝光率，这是迅速的，然后是其他许可交易。利用佛罗里达州与旅游业的联系及其高度集中的体育队，Tervis与迪斯尼，NFL，Marvel，华纳兄弟等主要机构建立了合作伙伴关系，并将品牌弹起来进入国家聚焦。
As far as the workforce talent here in Florida, we have very loyal and dedicated employees, some who have been part of the company for as long as 25 years.
Rogan Donelly
Principal, Tervis Tumbler
一个持有水的劳动力
随着需求的增长，Tervis也是如此。2005年，该公司将其原始制造工厂重新纳入零售店，并在佛罗里达州附近的威尼斯开设了一个新的55,000平方英尺的制造工厂。最先进的制造工厂当然 - 使用超声波声波捕获两个墙壁之间的绝缘佛罗里达空气的枕头来实现高度自动化。但是，Tervis致力于为每个客户提供独特的经验，需要一个不仅仅是制造精明的员工，而且是高度细节的和致力于品牌。每个标志必须用手工的两个塑料墙壁手工放置。“我的祖父曾经说过，”我们卖标志，而不是杯子，“暗示你是否是一个渔民或植物学家，我们有一个符合您兴趣的设计，”唐梅利说。
当需求中的尖峰需要增加劳动力时，Tervis没有缺乏可用人才的缺乏，进入佛罗里达制造业劳动力342,000才能填补关键职位。最近，这是经常。2011年，Tervis将其生产能力翻了一番，继续看到销售和劳动力的指数同比增长。2010年，一年四季的工资单少于300;截至2015年，Tervis拥有900多名员工，计划今年超越1,000名工人。“就在佛罗里达州的劳动力人才来说，我们拥有非常忠诚和专业的员工，一些人一直是公司的一部分，只要25岁，”唐梅利地反映出来。“Tervis是一种有吸引力，快速增长，创新的品牌，为我们的员工提供创造力和增长的空间。”
佛罗里达州的无汗基基础设施
With only one manufacturing facility and custom orders making up a substantial part of Tervis’ business, a well-connected infrastructure and the ensuing ability to keep shipping and material costs low is another critical benefit of the company’s Florida location. Although the Tervis brand is gaining national traction, its regional market is still its most robust. “Currently, our strongest consumer fan- base and retailers are in the south, so manufacturing and shipping out of Florida works well for us.” Florida’s extensive multimodal infrastructure, ranked second in the nation by the National Chamber Foundation, keeps Tervis well-connected to both its suppliers and its growing customer base. With 20 commercial airports, 15 deepwater seaports and thousands of miles of interconnected road and rail, Florida is a natural trade hub for both domestic and international enterprises.
With only one manufacturing facility and custom orders making up a substantial part of Tervis’ business, a well- connected infrastructure and the ensuing ability to keep shipping and material costs low is another critical benefit of the company’s Florida location.
A Refreshing Cost of Business
此外，佛罗里达州的经济经济环境有助于Tervis维持其持续增长。Recognized as the #2 best state for business by Chief Executive magazine, Florida’s low 5.5-percent corporate tax rate, no personal income tax and sales and use tax exemptions on manufacturing equipment give Tervis the breathing room to grow, reinvesting funds into new areas of business. “We want Florida to be the most competitive state in the nation for great companies like Tervis to succeed,” said Florida Governor Rick Scott. “By creating a low tax, business-friendly climate, Florida is well on the way to becoming first for job creation. We will continue to support Enterprise Florida so job creators like Tervis can continue to diversify Florida’s economy and create jobs for our families.”
例如,Tervis最近开了24000平方uare-foot Tervis Innovation Center, located adjacent to its Venice plant, in 2014. “With the large amount of growth we have seen over the years, we have also started a gradual shift from being a manufacturing company to a consumer goods company with a strong emphasis on our brand,” said Donelly. Housing the company’s web team, product development, marketing, creative and licensing departments, the new Innovation Center is solely focused on inspiring creativity and fostering collaboration to propel brand growth. With several successful social media campaigns under its belt and ongoing growth numbers that would make any business jealous, the Tervis business model is working—phenomenally.
浸泡比赛
找到了佛罗里达州成功所需的所有资源，从熟练的劳动力生产产品，使其产品能够易于运营，使其成为允许他们在周围移动其行业领先产品的广泛基础设施betway官方开户世界。这是一个经典的美国商业故事 - 一个技术聪明才智，精明的营销和致力于质量的奉献，共同建立一个强大的品牌。